6 New Ways to Use Social Media Analytics for FMCG Companies


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Move From Data to Insight

In this report we examined social data from over the last 6 months and used examples from brands like Johnson & Johnson, Always, the P&G portfolio and more to provide a variety of ways that brands can get an edge by using social intelligence across multiple departments.

DISCOVER

  • Why Johnson & Johnson’s negative social mentions spiked by 400% when the baby powder crisis hit in February 2016
  • How P&G can know that Pantene has the biggest brand presence in California but not in Florida
  • Why Pampers & Huggies should focus on comfort and quality over price
  • How the revival of Always’ #LikeAGirl campaign reached over 40 million people on the back of social brand advocates
  • How social data can help brands tailor their messaging to match each market

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William Playfair

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William Playfair

ScribbleLive

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