How to Measure Success in Content Marketing

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Content marketing is here to stay.

Ninety-five per cent of CMOs believe content marketing is important to their business. Thirty-three per cent said it was “extremely important.” In fact, only one person, out of 200, said that it was not important at all.

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  • “Likes” have an intrinsic value. It is better to have more likes than fewer, but tying a like to a business goal is extremely difficult.
  • Engagement requires planning, creating, tracking, gathering, analyzing and nurturing.
  • First, you need an audience to engage with. This is challenging, but building up a readership or viewership through good, relevant content is the very first step.
  • The more engaged a prospective client is, the further down the sales process they are likely to go.

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About ScribbleLive

ScribbleLive changes the way brands engage with their audiences. Our content marketing platform, powered by big data, provides customers with a competitive edge in the digital marketplace.

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