Live Webinar

Moving to an ABM Approach

February 27, 2019 - 12 PM EST

It’s no secret: ABM is sweeping the marketing industry—and with great success. But how can your marketing team make the switch from traditional marketing to an ABM approach?

February 27, 2019 - 12 PM EST

Easing the Transition to ABM

It’s a daunting proposition—so we’ve broken it down into easier-to-tackle steps that will allow your sales and marketing organizations to become ABM experts—with the results to prove it.

  • Creating quality content for ABM—and repurposing content you have already
  • Using AI tools to discover market insights and guide your approach
  • Developing unique methods to support ABM, like sending direct mail kits or hosting live events

Register now to save your spot on this webinar and discover how you can ease the transition to an account-based marketing approach.

Mary Ward

Mary Forsyth
VP Accounts, Global

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