February 27, 2019 - 12 PM EST
Easing the Transition to ABM
It’s a daunting proposition—so we’ve broken it down into easier-to-tackle steps that will allow your sales and marketing organizations to become ABM experts—with the results to prove it.
- Creating quality content for ABM—and repurposing content you have already
- Using AI tools to discover market insights and guide your approach
- Developing unique methods to support ABM, like sending direct mail kits or hosting live events